Most contractors and service businesses are juggling five tools that don't talk to each other — and paying for all of them. Green is one system: a website that brings in calls, a dashboard that shows you which jobs are profitable, inventory that updates when you invoice, and a customer list that doesn't forget anyone.
These aren't made up. Replace the name and the trade and it's the same story.
I have a Wix site, a QuickBooks login, a Jobber subscription, a separate invoicing thing, and a Google Sheet for inventory. Nothing talks to anything.
Mike · HVAC contractor
My website's been live for three years. I have no idea if anyone has ever looked at it. I'm paying $40 a month to host nothing.
Dana · Plumber
The last agency charged me $9,000, took six months, and built me a site I can't update without calling them. I'd rather just do it myself.
Reuben · Electrician
I don't want AI to write emails to my customers. They'll know. They always know.
Jess · Roofing & siding
Here's everything we're building. We're honest about what works now and what's still in progress — because you've been lied to enough.
A site that loads fast, looks good on a phone, and tells the right person to call you. Edit it from a phone. No code, no agency, no $9,000 quote.
Calls this week. Quotes pending. Jobs that haven't been invoiced. Which customers haven't heard from you in 90 days. The numbers that matter, in plain English.
Type "20 ft of copper pipe" on an invoice and your inventory drops by 20 ft. Reorder reminders before you run out on a job. No spreadsheet, no math.
Send a quote from your phone after the walkthrough. Customer signs and pays a deposit before you leave the driveway.
"Why does my faucet drip?" "How much does a new panel cost in [your city]?" The questions your customers Google — answered on your site, ranking on Google.
Your account, your team's accounts — all secured with passkeys. Nothing to remember. Nothing to phish.
Customers can tell when an email was written by a machine. They'll think less of your business — and you. We use AI where it helps you make decisions, and we don't put it anywhere a customer can see it. That's a line we won't cross.
Most "coming soon" pages hide what's broken. We're going to tell you what we shipped this week, what we're stuck on, and what we changed our minds about. If you join early access, you'll get an honest email every other Friday.
Passwordless sign-in working end-to-end. You can create an account with your face, your fingerprint, or a hardware key. No password is ever stored, because no password is ever created.
Job board: add a job, attach photos from a phone, mark it invoiced, see it on a calendar. The smallest version of what every contractor needs and nobody has gotten right.
Once we open to paying customers, pricing will be one flat number. No usage tiers, no per-seat math, no surprise overages. The kind of pricing we'd want if we were running your business.
"I've watched too many contractors get charged $9,000 for a website they can't update and a dashboard they don't open. We can do better than that — and we don't need a six-month rollout to prove it."
The founder of Green
Building this one week at a time, in public.
We'll email you when there's something to try. No spam, no marketing automation, no "we miss you" emails. Just one email when it's your turn.